Introduction
Excise duty in Kenya is a tax imposed on specific goods and services, often targeting luxury items, health-related products, and environmentally harmful goods. The Tax Laws (Amendment) Act, 2024, introduced major updates affecting businesses across multiple sectors.
Whether you’re a manufacturer, importer, or digital service provider, understanding these changes is crucial to avoid penalties and maintain profitability. Here’s a breakdown of what Kenyan businesses must know in 2025.
1. Expanded Scope: New Services Subject to Excise Duty
The 2024 amendments widened the range of taxable services, particularly targeting the digital economy.
Key Additions:
✅ Digital Services by Non-Residents
- Foreign companies offering digital services (e.g., streaming, online gaming) must now register with the Kenya Revenue Authority (KRA) and remit excise duty.
✅ Online Advertisements (15% Duty)
- Fees for internet and social media ads promoting alcohol, betting, gaming, and lotteries now attract a 15% excise duty.
2. Adjusted Excise Duty Rates in 2025
Several products now face revised tax rates—here’s what’s changed:
A. Alcoholic Beverages
| Product | New Rate |
|---|---|
| Wines & Fortified Wines | KSh 22.50 per centiliter (previously KSh 243.43 per liter) |
| Beer & Cider | KSh 22.50 per centiliter of pure alcohol |
| Spirits | KSh 10 per centiliter of pure alcohol |
B. Tobacco & Nicotine Products
- Cigarettes (filtered/unfiltered): KSh 4,100 per mille
- Liquid Nicotine: Increased from KSh 70 to KSh 100 per milliliter
C. Betting & Gaming
- Excise duty on wagers & stakes rose from 12.5% to 15%.
D. Imported Goods
- Sugar: KSh 7.50 per kg (up from KSh 5)
- Plastic Products: 25% duty or KSh 200 per kg (whichever is higher)
3. Compliance Requirements: Avoid Penalties
Businesses dealing with excisable goods/services must adhere to strict rules:
✔ Licensing
- Manufacturers & importers must obtain:
- Excise License
- Import Certificate
- Certificate of Registration
✔ Tax Remittance Deadlines
- Betting & Gaming: Within 24 hours of transaction closure
- Other Services: By the 20th of the following month
⚠ Penalties for Non-Compliance
- KSh 100,000 per month for failure to obtain required licenses
4. Business Impact: What to Expect
📌 Increased Costs
- Higher taxes may lead to price hikes, affecting consumer demand.
📌 Digital Economy Adjustments
- Foreign digital service providers must register with KRA, possibly altering pricing models.
📌 Manufacturing Sector Challenges
- Manufacturers can no longer offset excise duty paid on raw materials, potentially raising product prices.
5. Strategic Tips for Businesses
To stay compliant and competitive:
🔹 Stay Updated: Follow KRA announcements and consult tax experts.
🔹 Review Pricing: Adjust strategies to account for higher duties.
🔹 Digital Compliance: Non-resident providers must register with KRA promptly.
Final Thoughts
The 2025 excise duty changes in Kenya bring new challenges—but with proper planning, businesses can adapt smoothly. Stay informed, ensure compliance, and adjust pricing strategies to maintain profitability.
📢 Need help navigating these changes? Consult a tax professional today!